It's Not That Deep

Create your own peace of mind.

Behind the perception of independence and appeal of creativity, life as a tattoo artist can leave you overworked, undervalued, and spiritually malnourished.

But these mindsets are not a rite of passage. With a healthy foundation and realistic vision, you can design-and follow-your own path. In It's Not That Deep, Jack Ede shares his profound experience and personal growth as an artist within the tattoo community, helping other artists navigate the challenges and dysfunction of the industry. Jack went from broke and exhausted to financially secure and content by taking control of his business and answering only to himself. Now he's sharing what he's learned and providing clarity and support to tattoo artists looking for the same peace of mind. With a direct approach, refreshing honesty, and a healthy dose of humor, It's Not That Deep is the book you need for protecting your mental health and turning passion into profit.