R. Bradley MacKay Peter McKiernan (Auteur) Paru en août 2018 (ebook (ePub)) en anglais

Scenario Thinking

A Historical Evolution of Strategic Foresight

Scenario Thinking - 1
Résumé
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This Element infuses established scenario planning routines with an exploration of cognitive reasoning, by contextualising scenario thinking within the wider human endeavour of grappling with future uncertainties. A study of ancient civilisations shows that scenario thinking is not new, but has evolved significantly since ancient times. By de-coupling scenario thinking from scenario planning, it is elevated as the essential ingredient in managerial foresight projects. The historical theme continues, focussing on the...
Caractéristiques
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Date de parution

août 2018

Editeur

Cambridge University Press

Format

ebook (ePub)

Type de DRM

Adobe DRM

Prix Prix Fnac

18,87 €

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Résumé

This Element infuses established scenario planning routines with an exploration of cognitive reasoning, by contextualising scenario thinking within the wider human endeavour of grappling with future uncertainties. A study of ancient civilisations shows that scenario thinking is not new, but has evolved significantly since ancient times. By de-coupling scenario thinking from scenario planning, it is elevated as the essential ingredient in managerial foresight projects. The historical theme continues, focussing on the evolution of modern scenario planning, by way of the French and Anglo-American schools of thought, using the intuitive logics methodology. Archival research has discovered early contributions in the UK around the development and use of scenario thinking in public policy, which has been overlooked in many received histories. Finally, the usefulness of scenario thinking for strategic management is challenged here and the argument that it is a heuristic device for overcoming cognitive biases and making better strategic decisions is refined.

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Caractéristiques

Auteur

R. Bradley MacKay

Peter McKiernan

Editeur

Cambridge University Press

Date de parution

août 2018

Collection

Elements in Business Strategy

EAN

9781108664318

ISBN

9781108664318

Type de DRM

Adobe DRM

Droit d'impression

Non autorisé

Droit de Copier/Coller

Non autorisé

Compris dans l'abonnement ebooks

Non

SKU

15145821

Publicité

Publicité