Oliver Gassmann

Dieses Buch bietet einen Überblick über gängige Konzepte und Bausteine des Patentmanagements. Es wendet sich an Führungskräfte in den Bereichen Innovation, F&E und Patentmanagement sowie Wissenschaftler und Studierende. Basierend auf der... Lire la suite

Presenting a broad literature review of scholarly work in the area of Business Model Innovation, this new book analyses 50 management theories in the context of BMI to yield valuable new insights. Research on BMI is still in its infancy and has so... Lire la suite

Pharmaceutical innovation is like gambling at roulette, only the stakes are higher. Considerably higher, since the most recent estimates put the costs of drug development at US$ 800 million to US$ 1 billion - per drug! This is equivalent to the... Lire la suite

Transformation through digital innovation is becoming an imperative for every city. The ‘Smart City’ concept promises to solve the most urgent queries of progressive urbanization in the area of mobility, energy, water supply, security, housing... Lire la suite

This book investigates and highlights the most critical challenges the pharmaceutical industry faces in an increasingly competitive environment of inflationary R&D investments and tightening cost control pressures. The authors present three sources... Lire la suite

Dieses Buch untersucht und beleuchtet die wichtigsten Herausforderungen, denen sich die pharmazeutische Industrie in einem zunehmend wettbewerbsorientierten Umfeld mit inflationären F&E-Investitionen und verschärftem Kostendruck stellen muss. Die... Lire la suite

This book provides an overview of the common concepts and building blocks of patent management. It addresses executives in the areas of innovation, R & D, patent and intellectual property management as well as academics and students.The authors give... Lire la suite

“A must-read for every innovator and transformator!” - - Franziska Tschudi Sauber, President of the Board, Weidmann Group "Collaborative Advantage is packed with great examples and useful insights into innovating for the future. It is an essential... Lire la suite

Dieses Buch bietet einen Überblick über gängige Konzepte und Bausteine des Patentmanagements. Es wendet sich an Führungskräfte in den Bereichen Innovation, F&E und Patentmanagement sowie an Wissenschaftler und Studierende. Basierend auf der... Lire la suite

Business Innovation is key to the continuing prosperity of firms and to the resolution of environmental and societal grand challenges alike. It has, therefore, become one of the core fields of academic inquiry of our times. It is, however, also an... Lire la suite