Edward Bernays

Today, when information and disinformation are so widely disseminated—and to such confusing ends—Bernays’ shrewd, skillful, but ethical approach to managing mass opinion contains many lessons that need to be revisited and put to wider use. First... Lire la suite

“Modern propaganda is a consistent, enduring effort to create or shape events to influence the relations of the public to an enterprise, idea or group.” —Edward Bernays First published in 1928, Edward Bernays’ Propaganda may be the single most... Lire la suite

This anthology of hard-to-find primary documents provides a solid overview of the foundations of American media studies. Focusing on mass communication and society and how this research fits into larger patterns of social thought, this valuable... Lire la suite

A recently edited and revamped reproduction of a 1928 classic, Propaganda, by Edward Bernays. The book discusses how a few chosen people control the minds of millions of people all over the world, using tried-and-true methods of manipulation and... Lire la suite

In Propaganda, Edward Bernays offers a groundbreaking exploration of how public opinion is shaped in modern society. First published in 1928, this influential work argues that the conscious and intelligent manipulation of the habits and opinions of... Lire la suite

A newly revised and edited edition of Edward Bernays' 1928 masterpiece, ‘Propaganda’. The book explores how a select few use tried-and-true techniques of manipulation and control to take over the minds of millions of people worldwide.A key component... Lire la suite

"Este es el manual de la industria de las relaciones públicas. Bernays es una especie de gurú. Su gran golpe, el que le catapultó a la fama en la década de 1920, fue conseguir que las mujeres empezaran a fumar. En esa época las mujeres no fumaban y... Lire la suite

Nicknamed “the father of public relations,” Edward Bernays (1891–1995) was a pioneer in the fields of propaganda and PR. Combining theories on crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud, Bernays elucidated how... Lire la suite

A seminal work on how public opinion is created and shaped, Edward Bernays' 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century. With his... Lire la suite

The Bare-Knuckled Truths of Edward Bernays You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate... Lire la suite

Bernays argues that propaganda, when ethically applied, is an essential tool for organizing society and ensuring its smooth functioning. He explains how a small group of people, whom he calls the “invisible government,” wield power over the masses... Lire la suite