Claude C. Hopkins

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure... Lire la suite

Claude Hopkins est un des grands noms de la publicité. Il a transformé ce qui n'était que de la réclame en un outil essentiel au commerce. Vénéré par tous les grands publicitaires, dont David Ogilvy, Claude C. Hopkins est considéré comme le père du... Lire la suite

«Nul ne devrait avoir le droit de faire quoi que ce soit dans la publicité avant d'avoir lu ce livre au moins sept fois. Il m'a véritablement changé la vie.»
David Ogilvy

Un ouvrage de référence sur la publicité. En fait un des ouvrages... Lire la suite

«Nul ne devrait avoir le droit de faire quoi que ce soit dans la publicité avant d’avoir lu ce livre au moins sept fois. Il m’a véritablement changé la vie.»
David Ogilvy Un ouvrage classique sur la publicité. En fait un des ouvrages les plus... Lire la suite

My Life in Advertisng: This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief object behind every episode is to offer helpful... Lire la suite

This is the time when advertising has reached the status of a science. It is based on fixed principles and is reasonably exact.

Advertising is utterly unprofitable, and I could prove it to you in one week. End an ad with an offer to pay five dollars to anyone who writes you that he read the ad through. The scarcity of replies will amaze you.

This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief object behind every episode is to offer helpful suggestions to those who... Lire la suite

« Personne ne devrait être autorisé à s'occuper de publicité avant d'avoir lu ce livre sept fois. Il a changé le cours de ma vie » David Ogilvy. Claude Hopkins a écrit "Scientific Advertising" en 1923, mais sa vision du comportement des... Lire la suite

Two Marketing references you can bet your next promotion on. "Scientific Advertising" by Claude Hopkins was originally written in 1923 and is considered by many to be the greatest book on advertising ever written. "The Psychology of Advertising" by... Lire la suite

To make and invest money, one must understand how the financial systems work. These eight landmark books will give you that understanding and help you on your way to success and prosperity. These books have stood the test of time. Their authors have... Lire la suite

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure... Lire la suite

Claude Hopkins est un des grands noms de la publicité. Il a transformé ce qui n'était que de la réclame en un outil essentiel au commerce. Vénéré par tous les grands publicitaires, dont David Ogilvy, Claude C. Hopkins est considéré comme le père du... Lire la suite

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure... Lire la suite

Le temps est venu où la publicité a atteint, dans certaines mains, le statut d'une science. Elle est basée sur des principes fixes et est raisonnablement exacte. Les causes et les effets ont été analysés jusqu'à ce qu'ils soient bien compris. Les... Lire la suite

È arrivato il momento in cui la pubblicità ha raggiunto per alcuni lo status di scienza. Si basa su principi fissi ed è ragionevolmente esatta. Le cause e gli effetti sono stati analizzati fino a essere ben compresi. I metodi di procedura corretti... Lire la suite

Die Zeit ist gekommen, in der die Werbung in einigen Händen den Status einer Wissenschaft erreicht hat. Sie beruht auf festen Grundsätzen und ist einigermaßen genau. Die Ursachen und Wirkungen sind so lange analysiert worden, bis man sie gut... Lire la suite

Chegou o momento em que a publicidade atingiu em algumas mãos o status de ciência. Ela se baseia em princípios fixos e é razoavelmente exata. As causas e os efeitos foram analisados até que sejam bem compreendidos. Os métodos corretos de... Lire la suite

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure... Lire la suite

LIVRE 1 : Claude C. Hopkins fut l'un des pionniers de la publicité moderne et copywriter de génie. Il était persuadé que la publicité n'existait que pour vendre quelque chose et que ses effets devaient être mesurables. C'est un audiobook... Lire la suite