Consumer Behaviour
Applications in Marketing - ebook (ePub)
Robert East (Auteur), Jaywant Singh (Auteur), Malcolm Wright (Auteur), Marc Vanhuele (Auteur)
‘A serious, thoughtful consumer behaviour text that focuses on substance rather than what's fashionable in academic circles.’
Professor Byron Sharp, Ehrenberg-Bass Institute, University of South Australia
‘A thought-provoking text that...
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Format
ebook (ePub)
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Editeur
SAGE Publications Ltd
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Parution
29/09/2021